REVAMPING ORGANIZEAT’S USER INTERFACE
Revitalizing recipe app with a simplified design that makes recipe management easy and enjoyable
OVERVIEW
With instant cataloging and easy sharing options, users can collaborate with friends and family.
The app features a customizable grocery list, meal planner, and a daily recipe feed from other users. Our interface evaluation identified key issues, and our solutions prioritize user experience, ensuring simplicity, clarity, and ease of use for enhanced satisfaction.
TOOLS USED
Figma, Illustrator
DURATION
7 weeks
ROLE
UI design, user and product research, user testing, conceptualisation
PROBLEM
How can the app address challenges related to visual hierarchy, contrast, consistency, accessibility, and usability, in order to improve user engagement and satisfaction?
ORGANIZEAT APP’S PREVIOUS USER INTERFACE DESIGN
The OrganizEat Recipe App suffers from issues in it’s user interface, leading to user confusion and difficulty in navigating the app. The app's complexity hinders user engagement, with many abandoning it after the first use, highlighting the need for significant improvements to enhance overall usability and satisfaction.
DESIGN PROCESS
💡 SOLUTION
Revamping the OrganizEat Recipe App involves prioritizing visual clarity, simplicity, and intuitive navigation to address existing issues in visual hierarchy, contrast, consistency, accessibility, and usability. The redesigned interface aims to enhance user engagement and satisfaction.
ONBOARDING
When setting up the app for the first time, users are prompted to select their favorite cuisines and dietary preferences in a simple step-by-step menu. The option to skip is right below the ‘Next’ button, allowing users to easily jump straight into the main app if they so choose.
RECIPES JUST FOR YOU
Users are welcomed into the app with a visually striking home page that feels like their own personalized cooking magazine. As soon as the quick and easy setup is complete, the app gets to know your unique tastes and preferences. Then, it presents a beautiful feed of suggested recipes handpicked just for you - dishes you'll be excited to cook. The intuitive interface makes discovering new favorite meals a delightful experience, not a chore. With recipes catered to you, cooking inspiration is only ever a tap away thanks to the app's recommendations.
JOIN A COMMUNITY AND SHARE YOUR RECIPES!
Users can creatively curate and showcase their favorite recipes, fostering a sense of personal expression. The app encourages a vibrant, community-driven experience by allowing users to follow one another and interact with shared recipes. This design promotes both individuality and connection, creating an enjoyable and collaborative culinary journey for all users.
GROCERY LIST
The app's grocery list feature is a harmonious blend of simplicity and elegance, designed to make ingredient preparation a breeze. With just a tap, users can access an interactive checklist of ingredients for any recipe, accompanied by a full-sized, tantalizing photo of the final dish. This feature transforms the often tedious task of grocery shopping into an engaging, visually pleasing experience, setting the stage for culinary success.
